The best new shampoo options recreate the salon experience without the user having to step foot outside. “Salon stylists are known to cocktail shampoos to benefit that particular head of hair,” explainsDhairius Thomas,a celebrity hairstylist who’s worked with stars like Rihanna, Jazmine Sullivan, and Normani. “Now, you can achieve that same result with just one product.” Ahead, a look at the 24 best shampoos to consider, according to professional hairstylists and Vogue editors. We've included options for every hair type or concern.
Vogue’s Top Picks
- Best for Everyday: R+Co Bleu’s Essential Shampoo, $49
- Best for Frizz: Bumble and Bumble Bond-Building Repair Shampoo, $37
- Best for Hyper-Specific Hair Solutions: Prose Custom Shampoo, $35
- Best for Damage: Olaplex No.4 Bond Maintenance Shampoo, $30
- Best tor Dandruff: Jupiter Balancing Shampoo, $30
- Best for Blondes: Amika Bust Your Brass Cool Blonde Repair Shampoo, $28
- Best for Hair Growth: Vegamour GRO Revitalizing Shampoo, $48
- Best for Protective Styles: Camille Rose Sweet Ginger Rinse, $12
- Best for Oily Hair: Act+Acre Clarifying Hard Water Shampoo, $32
In This Story
- How To Choose the Right Shampoo for Your Hair Type
- What To Look For in a Shampoo
- How often should I wash my hair?
- How To Shampoo Properly
- Can shampoo promote hair growth?
- Meet The Experts
Best for Everyday: R+Co Bleu’s Essential Shampoo
- Why We Love It: “I’m not supposed to pick favorites, but literally the only shampoo I care about right now and that I wholeheartedly recommend for tout le monde is R+Co Bleu’s Essential Shampoo,” says Sarah Brown, Vogue alum and beauty expert. “I use it daily (yes, I wash my hair daily) with the attendant Essential Conditioner. This shampoo is exactly what its name implies: that essential, easy, do-it-all staple that is geared across the board toward all hair types (I have fine, wavy, short hair) and delivers glossy, bouncy, hydrated hair that smells subtly great,” Brown muses. “What else do we want?”
- Key Ingredients: Coconut oil, red marine algae extract
- Best For: Quenching dry hair, adding volume and shine.
- Size: 8.5 fl oz
Best for Hyper-Specific Hair Solutions: Prose Custom Shampoo
- Why We Love It: Prose’s bespoke blends are made to order—what’s fresher? Sustainably harvested ingredients and a carbon-neutral environmental impact are added perks to the line that’s gaining reviews from customers seeing a change in their hair that’s “obvious right away.” At a price point that rivals off-the-rack shampoos, they develop formulas in a Paris lab, which are ultimately customized for each user to specific concerns (“like prebiotics for dry scalp, or charcoal to detox”) based on data gained from a fairly quick online survey.
- Key Ingredients: Shikaki extract, green tea water, honey
- Best For: Any of your personal hair or scalp concerns.
- Size: 8.5 fl oz
Best for Hair Growth: Vegamour GRO Revitalizing Shampoo
- Why We Love It: “This shampoo is great for everyday use,” says Thomas, who recommends its color-safe, sulfate-free recipe for anyone looking for increased density and fullness. It offers a 100% vegan, cruelty-free formula that won’t dull color.
- Key Ingredients: Red clover, mung bean
- Best For: Replenishing hair that’s looking a little more sparse than usual.
- Size: 8 fl oz
Best for Frizzy Hair: Bumble and Bumble Bond-Building Repair Shampoo
- Why We Love It: “A kit staple that always goes fast is my Bumble and bumble Repair Shampoo—this is my number one recommendation for combating frizz,” says Thomas, who loves its scent and pearlescent tint. “This caters to all hair types—I specialize in wigs, and this is the only shampoo that can wash all of them,” the hairstylist adds. “It has a honey bond-building complex that promotes elasticity, heals split ends, and prevents breakage. I actually need more of this!”
- Key Ingredients: Honey bond-building complex, wildflower honey, honey ferment
- Best For: Preventing damage in the first place.
- Size: 8.5 fl oz
Best for Fine Hair: Ouai Fine Hair Shampoo
- Why We Love It: “I figured I’d put it to the test,” says Thomas of Ouai’s Fine Hair shampoo, which now comes in a refill package that works just as well as a standalone vessel. “This shampoo is formulated to instantly increase volume at the roots, which gives you that lift after a great blow dry,” he says. “If you’re struggling with flat hair, this isn’t a permanent solution, but it’ll give your hair a fuller appearance for at least three days.”
- Key Ingredients: Biotin, chia seed oil, hydrolyzed keratin
- Best For: Reviving dry, flat, damaged hair.
- Size: 10 fl oz
Best for Thinning Hair: Virtue Flourish Shampoo for Thinning Hair
- Why We Love It: “Another shampoo that’s great for thin hair is the Virtue Flourish Shampoo,” says Thomas. “This alpha keratin-infused formula binds instantly to damaged strands to repair them, leaving the hair thicker and more luscious—it also stimulates growth.” Dr. Kinley confirms that a protein-rich shampoo like this can “help fortify and bond to our hair strands and bind to damage so we see less breakage, better growth, and all-around vibrancy.”
- Key Ingredients: Sodium hyaluronate, red algae extract
- Best For: Removing scalp build-up while adding volume and repairing existing strands.
- Size: 8 oz
Best for Damaged Hair: Olaplex No.4 Bond Maintenance Shampoo
- Why We Love It: “This shampoo is my go-to for a standard wash,” says Thomas of this industry-favorite that he carries in his kit. “It works for all hair types, and ingredients like avocado and grapeseed oil will leave the hair soft and shiny.” Whether you have fine, sleek hair, or voluminous coils, anyone can benefit from this shampoo.
- Key Ingredients: Bis-aminopropyl diglycol dimaleate, sunflower seed oil
- Best For: Damage and bond repair, preventing frizz.
- Size: 8.5 fl oz
Best for Curly Hair: Oribe Cleansing Cream for Moisture & Control
- Why We Love It: “Oribe’s Cleansing Cream for Moisture and Control Shampoo is by far my favorite,” says Thomas of the foam-free wash. “It smells luxurious and is great for all hair types, but the curly community will really appreciate this one because it caters to a full head of hair by boosting manageability and protection from natural elements.” Best of all, this shampoo cleanses without drying out the hair, and even helps to detangle as you wash.
- Key Ingredients: Water mint essence, fruit extracts
- Best For: Curl definition, reducing frizz, and preventing color from fading.
- Size: 8.5 fl oz
Best for a Plant-Based Solution: Sangre de Fruta Garden of Earthly Delights Shampoo
- Why We Love It: The formula’s star ingredient, camellia seed oil (also known as tsubaki seed), is believed to be a dull hair remedy. “In searching for the right hair products, it’s important to dispel the myths that surround oils in the hair,” pro hairstylist Naeemah LaFond explains. “For one, not all oils are created equal. Some oils do indeed make your hair look and feel greasy by just coating the hair shaft, but others like tsubaki seed oil, actually penetrate the cuticle and melt into the hair. Lightweight oils like this leave you with tresses that are moisturized and glossy, and not weighed down and greasy.”
- Key Ingredients: Camellia seed oil, olive oil, cocoa seed butter
- Best For: Dry, dull hair.
- Size: 33.8 fl oz
Best for Dandruff: Jupiter Balancing Shampoo
- Why We Love It: Jupiter's balancing shampoo provides instant relief from dryness and flakes while soothing the scalp thanks to a blend of skin-loving ingredients like squalane. “The key to having healthy hair strands is nourishing the scalp,” Thomas says, recommending balancing shampoos for clients with reactive, sensitive scalps. “This is also infused with zinc, which helps keep the oil glands around the hair follicles functioning properly.”
- Key Ingredients: Squalane, coconut oil, sugar kelp extract, zinc
- Best For: Providing relief for dry, irritated scalp.
- Size: 9.5 fl oz
Best for Irritated Scalps: Ranavat Mighty Majesty Bond Repair Shampoo
- Why We Love It: After a single use, Ranavat’s ashwagandha-infused cream wash has been clinically tested and proven to improve scalp barrier function and reduce scalp redness, flakiness, and itchy irritation. On top of its other benefits, this shampoo also has the potential to stimulate hair growth—and increase shine.
- Key Ingredients: Pink lotus, hibiscus, amla
- Best For: Soothing irritated scalp, softening coarse hair.
- Size: 8 oz
Best for Gray Hair: Better Not Younger Silver Lining Purple Brightening Shampoo
- Why We Love It: “I love Better Not Younger Silver Lining shampoo,” says Thomas. Rather than cutting brassiness with recipes for bleach blondes, “now we have a shampoo that caters just to silver and white hair tones without turning them lavender,” he says of the bamboo-infused formula. On top of nourishing gray strands, the formula “promotes moisture retention while helping to strengthen the hair,” Thomas adds.
- Key Ingredients: Biotin, bamboo, burdock
- Best For: Nourishing gray strands that need a little extra TLC.
- Size: 8.4 fl oz
Best for Natural Textures: Pattern Hydration Shampoo
- Why We Love It: Tracee Ellis Ross’s fan-favorite wash uses the power of aloe, biotin, and jojoba oil to gently cleanse hair without stripping. On top of enhancing curls and coils, even wavy hair types have reported great results.
- Key Ingredients: Aloe leaf juice, biotin, jojoba oil
- Best For: Adding moisture to dry, frizzy curls and coils.
- Size: 9.8 fl oz
Best Co-Wash: Bread Beauty Supply Hair Wash
- Why We Love It: “For anyone who wants a gentle cleanse or a product with nourishing key ingredients, I highly recommend Bread Beauty Supply Gentle Milky Hair Cleanser,” says Thomas, who points out that it caters to curl patterns ranging from 3A to 4C. “This is where co-wash meets cleanser,” the stylist adds. “Filled with hair-loving ingredients like aloe vera, argan oil, and vitamin E.”
- Key Ingredients: Aloe vera, argan oil, vitamin E
- Best For: Cleansing curls without stripping away moisture.
- Size: 8.4 fl oz
Best for Dry Hair: Gisou Honey Infused Hair Wash Shampoo
- Why We Love It: Clean beauty brand Gisou stars Mirsalehi honey in all its products—and their shampoo is no different; plus, it boasts a formulation made of 92% natural ingredients. This honey-infused shampoo offers dry strands a natural humectant that magnetizes and retains moisture for shinier hair. Plus, those who pay special attention to the origin of ingredients in their beauty products can rest assured—Gisou maintains its own bee garden in the Netherlands for an ethically sourced star ingredient.
- Key Ingredients: Mirsalehi honey, hydrolyzed pea protein, argan oil
- Best For: Washing away scalp buildup while moisturizing and softening strands.
- Size: 11.5 fl oz
Best Shampoo Bar: Viori Hair Shampoo Bar
- Why We Love It: It seems like everyone is talking about this shampoo bar right now. “Using rice water on your hair may be one of the latest TikTok trends, but this practice has been used to bring vitality to dull strands for ages,” says LaFond. “In an era where we are seeking the latest in innovation, I think it’s important that we look back and explore more ancient beauty practices.” An eco-forward option thanks to lighter packaging and shipping footprint, waterless shampoo ingredients work just as well when activated in the shower.
- Key Ingredients: Longsheng rice water, cocoa butter, hydrolyzed rice protein.
- Best For: Oily scalp, rejuvenating lifeless hair.
- Size: 2.52 oz
Best for Limp Hair: Philip Kingsley Density Shampoo
- Why We Love It: “If you have hair issues or just wish your limp or sometimes-limp hair had a little more life, try this,” says Brown. “I swear it works. My husband, who notices very little in the shower and only likes three things, got so obsessed that he very rudely plowed through our entire bottle, so now I (we) need another.” The result? Thanks to a blend of pea peptides and glycerin nourishing hair follicles, fine and fragile strands appear more dense.
- Key Ingredients: Salicylic acid, pea peptide, glycerin
- Best For: Adding volume to flat, fine hair.
- Size: 6.76 fl oz
Best Exfoliating: Ceremonia Papaya Scalp Scrub Shampoo
Papaya Scalp Scrub Shampoo
- Why We Love It: Ceremonia’s purifying whipped shampoo uses Bolivian mountain salt to exfoliate and prickly pear extracts to hydrate for a gentle clarifying option that works for multiple hair types. “Because the texture can last longer in between washes, I suggest washing with a clarifying shampoo after any protective style to remove all product build-up,” says Thomas.
- Key Ingredients: Bolivian mountain salt, papaya enzymes, prickly pear extract
- Best For: Getting rid of scalp build-up, sans residue.
- Size: 8 fl oz
Best for Blondes: Amika Bust Your Brass Cool Blonde Repair Shampoo
- Why We Love It: “Using Bust Your Brass Cool Blonde Repair Shampoo feels like the ultimate hair hack when you learn that you can literally hold off a bit longer before you head to the salon for a color refresh,” says LaFond. “It feels like having a custom toning formula right there in your shower.”
- Key Ingredients: Vegan proteins, ultra-violet pigments
- Best For: Toning brassiness and gently cleansing to preserve color.
- Size: 9.2 fl oz
Best for Sensitive Scalps: Roz Foundation Shampoo
- Why We Love It: This salon-grade shampoo is gentle enough to work across all hair types and textures. The formula uses coconut surfactants to effectively cleanse even the most sensitive scalps sans irritation—while still creating a satisfying lather.
- Key Ingredients: Ginger root, frankincense, grape, walnut
- Best For: Anyone who has an easily irritated scalp, but doesn’t want to miss out on the suds.
- Size: 10.1 fl oz
Best for Color Retention: Rahua Classic Shampoo
Rahua Classic Shampoo
- Why We Love It: For all-natural and bottled brunettes alike, Rahua’s classic formula offers a non-toxic safe zone. “I love the Rahua shampoo and conditioners for color-treated hair,” says celebrity colorist Jenna Perry. She suggests the line for anyone in need of moisturizing color retention with ultra-natural ingredients. “I find that my clients’ hair doesn’t fade when they are using it, and it is as pure as it gets,” Perry adds.
- Key Ingredients: Omega-9 rich Rahua oil, palo santo, aloe vera extract
- Best For: Preventing color fading, balancing scalp.
- Size: 9.3 fl oz
*Best for Protective Styles: Camille Rose Sweet Ginger Rinse
- Why We Love It: This cleanser is ideal for scalp maintenance and recovery before and after in-depth styling. It effectively removes oils and product build-up from natural hair without stripping it of its moisture. The formula features ginger root extract, known for its antiseptic properties, for a thorough yet gentle cleanse, while aniseed oil offers much-needed moisture to keep your hair hydrated. Additionally, this cleanser is completely sulfate- and phthalate-free, ensuring a healthy, balanced wash.
- Key Ingredients: Ginger root, aniseed oil, castor seed oil
- Best For: Refreshing the scalp
*Best for Brunettes: dpHUE Cool Brunette Shampoo
- Why We Love It: For those test-driving the “expensive brunette” look, blue shampoos can neutralize brassy orange and red tones for brown hair. Use this on natural or color-treated hair in between hair glossing appointments—the deep blue pigments will work immediately to combat unwanted warm tones. Meanwhile, a blend of silk proteins and hibiscus flower extract helps to repair damage by nourishing hair and improving overall moisture retention (and, as a result, an extra dose of shine).
- Key Ingredients: Silk proteins, hibiscus flower extract
- Best For: Neutralizing brassy undertones for fresh-from-the-salon brunette hair.
- Size: 8.5 fl oz
*Best for Oily Hair: Act+Acre Clarifying Hard Water Shampoo
- Why We Love It: If you live in a big city, assuming you have hard water is safe. Aside from shower head filters, a clarifying shampoo is the ultimate solution to combating build-up on your scalp caused by natural oil production (or perhaps worsened by poor water quality rich in harmful minerals). Act+Acre's shampoo is a gentle alternative to clarifying shampoos, providing a full-blown detox from not only product build-up but contaminants from hard water. Shampoo, rinse, and repeat to find your hair more hydrated with a boost of volume thanks to a blend of fulvic acid to exfoliate and carrot seed oil to nourish.
- Key Ingredients: Fulvic acid, carrot seed oil, coconut cleanser (natural sulfactant)
- Best For: Detoxing hair, and removing oily scalp buildup.
- Size: 4.5 fl oz
How To Choose the Right Shampoo for Your Hair Type:
Los Angeles nativeIggy Rosales, hairstylist to celebs like Kali Uchis and Paris Hilton, suggests that identifying what your hair needs, today, is step one. “Do you have colored hair? Do you have breakage? Do you use heat on your hair?” he asks. “This will allow you to pick the perfect cleanser for your hair type and give you the best results.” Then, there’s the importance of cleansing without stripping. “Curly hair is in a class of its own!” says hairstylist and braid specialistJanelle Sands, an educator for CURLS (the brand that celebs like Cardi B and Doja Cat relied on for Grammy Award prep). She looks for hydrating plant-based ingredients and steers clear of sulfates because “wavy, curly, and coily hair all have one specific need:moisture.”
- Oily Hair and Scalp: Deep cleansing shampoos are what double board-certified dermatologist Dr. Wallace Nozile recommends for this hair and scalp type. “Avoid shampoos that are overly moisturizing or hydrating,” he shares with Vogue. However, he does note that while clarifying shampoos can help to remove excess oil, too much of a good thing can promote dryness—even if you have an oily scalp. So be careful to not overdo it.
- Dry Hair and Scalp: If dryness is a concern for you, opt for hydrating shampoos that offer thorough cleansing, without stripping the hair or scalp of its natural oils. Nozile also says to look for sulfate-free formulas, as they tend to be less drying.
- Fine Hair: “Volumizing shampoos are excellent for fine hair,” says Robin Groover, chief hair officer at MYAVANA—an AI technology company for natural hair—and owner of Too Groovy salon in Atlanta. “[They add] body and allow for great style and movement.”
- Thick Hair: It can be harder to remove product build-up from thicker strands, but this hair type is also more prone to dryness, so you’ll need to find a happy medium. “Look for hydrating or moisturizing shampoos,” says Nozile.
- Frizzy Hair: Groover recommends smoothing formulas to help curb frizz. “These shampoos will help lay down the cuticle and add shine,” she shares.
- Dandruff: Dandruff needs to be treated with medicated formula to rebalance the scalp. “Look for shampoos with salicylic acid, pyrithione zinc, coal tar, ketoconazole—OTC and prescription strength—and selenium sulfide,” says Nozile.
- Damaged Hair: Nozile recommends anything that helps to strengthen or fortify the hair, like a bond-building shampoo, that works from the inside out to repair the hair shaft.
What To Look For in a Shampoo:
Jenna Perry, who Dua Lipa and Bella Hadid turn to for custom color, is particularly familiar with bringing the salon experience home during client house calls. “It’s always a funny moment when I have to ask them to lay on the kitchen counter in order to wash their hair!” When choosing a cleanser, she has a motto: “Treat your hair like you would your skin. When the seasons change, our hair has different wants and needs.” French hairstylist Julien Farel, whose namesake salon can be found in Manhattan’s Regency Hotel, agrees. “The scalp is more than just the place where your hair grows,” he says. “The same way that you cleanse, moisturize, and exfoliate the rest of your skin should apply to your scalp.”
According tohairstylist and educator Naeemah LaFond, “reading labels and looking for shampoos with not only healing and reparative claims, but also the powerful ingredients to back those claims, is how we should always shop.”
Generally speaking, Groover explains that you want to invest in a shampoo that is going to effectively cleanse the hair and scalp without stripping any natural oils or leave behind residue. This may mean opting for a sulfate-free shampoo, or perhaps paying extra attention to the ingredient list to ensure the formula contains elements that are beneficial for your hair type of scalp concern.
How Often Should I Wash My Hair?
“How often you shampoo your hair varies by hair type,” explains Groover. “Fine hair with oily scalps should shampoo hair every one to three days, for example.” On the other hand, those with natural hair, who tend to have thicker and drier strands should shampoo anywhere from once a week to biweekly. “The maximum wait time for shampooing is 10 to 14 days depending on hair texture and scalp condition,” she adds.
But while it’s vital to ensure your hair is properly cleansed on a regular basis, it’s also important to not overdo it—even if your scalp tends to be on the oilier side. “Regardless of hair or scalp type, washing too much can strip the hair’s natural oils leaving it brittle and prone to breakage or damage,” warns Nozile. “It can also lead to dry scalp.” In turn, this can cause irritation, flaking, and itchiness.
How To Shampoo Properly:
A good general rule of thumb to keep in mind while cleansing your hair is that shampoo should be first targeted at the scalp, then worked down the hair shaft to remove any product build-up.
“For oily scalps it’s best to make sure you really get down to the roots and lather it in well with your finger tips to help break up excess oil,” advises Nozile. “For anti-dandruff shampoos, it’s good to do the same, but make sure to let it sit for five to ten minutes before rinsing out.” This ensures the formula has time to work its magic. For dense hair, Groover recommends parting the hair into four sections, then cleansing each segment one-by-one to ensure a thorough wash.
Can Shampoo Promote Hair Growth?
Nozile says that while some shampoos have the ability to make the hair appear fuller and thicker, there’s no evidence to prove it can actually trigger growth—unless you use a shampoo with minoxidil. However, “technically it can help decrease hair loss, which can be interpreted as promoting hair growth,” he says. Plus, Groover explains that “hydrating, moisturizing, and strengthening shampoos provide properties that promote length retention. Clean hair and scalps provide a good environment for growth.”
Meet the Experts:
- Sarah Brown is a Vogue alum and beauty expert.
- Julien Farel is an acclaimed French hairstylist whose namesake salon can be found in Manhattan’s Regency Hotel.
- Robin Groover is the chief hair officer at MYAVANA and owner of Too Groovy salon in Atlanta.
- Naeemah LaFond is a Brooklyn-based celebrity and editorial hairstylist and hair educator.
- Dr. Wallace Nozile is an Atlanta-based double board-certified dermatologist who specializes in the prevention, detection, and treatment of skin cancer, including Mohs surgery.
- Jenna Perry is a celebrity hairstylist whose custom color can be seen on the likes of Dua Lipa and Bella Hadid.
- Iggy Rosales is a pro hairstylist to celebs like Megan Fox, Kali Uchis, and Alexa Demie.
- Janelle Sands is a hairstylist, braid specialist, and educator for CURLS
- Tokyo Stylez is a celebrity hairstylist known for her work with Cardi B.
- Dhairius Thomas is a celebrity hairstylist who’s worked with stars like Rihanna, Jazmine Sullivan, and Normani.
